Free US shipping starts at $50

Beauty + Sustainability

Vegan ingredients. Cruelty free manufacturing. Eco-friendly packaging. Indie makeup inspired by nature made for the creative spirit and pretty heart that is within us.

click for biggest Black Friday deal!
  • @venusvalentineofficial

  • @fabdiva20

  • @shavonte_dill

  • @pikapocky

  • @malanimaria






Pretty Heart's mission

Pretty Heart's mission is to set a new standard for the beauty industry. For Pretty Hearts, ethics is essential. We believe in planet over profit. We believe in vegan ingredients only, cruelty free manufacturing, and eco friendly packaging. All of our makeup palettes are recyclable, never made from plastic to help reduce our plastic footprint on earth.

Pretty Hearts does not purchase from any supplier that uses any animal or animal-derived ingredients, nor do we purchase from any suppliers or manufacturers that conducted, commissioned, or had been party to any animal testing!

pretty hearts are made when beauty shines from the inside out